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Understanding Link Exchanges and Reciprocal Links
What are Reciprocal Links
A reciprocal link is just a fancy internet term meaning an exchange of links between two web sites. In order to be included in Gail’s Horses link directory, you'll need to place a link on your web site before filling out our link submission form. Once you establish the link and we are able to verify it exists on your site, we'll place your web site in our link directory immediately.
Reasons for Trading Links
There are many reasons for trading links with other sites on the internet, especially with sites that share common themes. Gail’s Horses is interested in exchanging links only with sites that deal primarily with horses. That may include tack shops, farms, breeders, etc. If done properly, the link exchanges have benefits for both sites trading links. The main reasons for trading links with other sites are:
To drive traffic to your web site - Having a web site for your business is only half the battle. In order to have a successful web site, you need people to view it. When you trade links with Gail’s Horses, there's a chance that someone could stumble upon your link while browsing our site and come to visit your site. There's also a chance that someone who is visiting your site could come to Gail’s Horses, so it's a two way street.
Improve Search Engine Rankings - More important than driving visitors who might stumble upon your link is the effect that link exchanges have on search engine rankings. The major search engines like Google use links between sites to determine which sites are related to each other and also which sites are more important. Having links from sites related to your own, and lots of them, is a major factor in getting good Google rankings.
So what Do I Enter For The Reciprocal Link Field
If you are filling out the form to add your site to our link directory, you must first create a link to Gail’s Horses somewhere on your site. You may choose from either a text link, or a graphic link. If there isn't a place on your site to put a link, you might want to consider adding a separate page for external links on your site. In this way, the links will not interfere with the content or layout of your web site. After you have placed a link to Gail’s Horses on your web site, all you need to do is enter the url of the page where the link can be found in the reciprocal link field. We will verify the link and the relevant content of your web site. If you are still unclear about how this works or having trouble, you'll just have to Email me: gail@gailshores.com
Text Link:
www.GailsHorses.com - Gail Flanagan’s Tennessee Walking and Spotted Saddle Trail Horses. Breeding, Boarding, Training and Lessons.
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Graphic Link:
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